Early this morning, “Richmond’s Best Alternative” station 103.7 The River announced a name and format change. Starting today, the station will be known as 103.7 Play and will play “The Best of the 90s, 2K and Today.” The station says they are moving to more mainstream, current hits, which was the direction they were always leaning toward so it shouldn’t be an overall shock to listeners.
I’m not a huge fan of the name (they did a really good job at branding The River), but I wish
The River Play all the best, although I did always enjoy whenever they would play a random tune from the late 80s/early 90s that wasn’t blasted all over the place. Maybe they’ll keep that up in between pop hits.